| Example | Budget 1 | Budget 2 | Budget 3 | |
|---|---|---|---|---|
| Monthly Cost of Investment | $5,000 | Cell | Cell | Cell |
| Monthly Organic Users | 1000 | Cell | Cell | Cell |
| User Conversion Rate | 3% | Cell | Cell | Cell |
| # of Expected Leads | 30 | Cell | Cell | Cell |
| Cost Per Lead | $166.67 | Cell | Cell | Cell |
| Lead Closing Conversion Rate | 10% | Cell | Cell | Cell |
| # of Expected New Customers | 3 | Cell | Cell | Cell |
| Cost Per Customer | 1,666.67 | Cell | Cell | Cell |
| Customer Lifetime Value (1 new customer) | $5,000 | Cell | Cell | Cell |
| Expected Lifetime Value of New Customers | $15,000 | Cell | Cell | Cell |
| ROI | 200% | Footer | Footer | Footer |